
image: Ambro / FreeDigitalPhotos.net
We have terrible news. Did you know that when asked about their financial goals, the vast majority of people answer that they “just want to be comfortable?” The truth is we all have financial goals that range from “Iwannabeabillionaire” to “a million dollars” to “just paying the bills on time.” The good news is that having financial goals is a sure sign of a “soon-to-be-rich” person. The not-so-good news is that you may be aiming too low looking to just be “comfortable”! Let’s discuss.
First of all, there’s a huge difference between being poor, being comfortable and being rich. Even more, some of the most successful rich people have had the experience of being on all three sides of the proverbial fence. This is their story.
Chances are they started out somewhat, nearly or extremely broke, as in having to borrow money from their parents, siblings and/or friends just to get by. If they were lucky that’s all it was. For the less lucky, they found themselves literally borrowing as dollar to buy a burger. It’s a painful and frustrating (and often embarrassing), financial low point, but it’s also a necessary lesson on their financial journey because it gave them a reason to set financial goals— but they didn’t think big enough, because they said “Gee, wouldn’t it be great to be “comfortable?”
Once they got their act together (perhaps they read a magazine article, or found a catchy infomercial), they figured it out and graduated to the level of being comfortable. Comfortable was nice. They got a premium cable subscription, went out to decent restaurants fairly regularly and frequented a nice salon instead of relying on the ol’ Flowbee system. But what ended up happening was that they never watched on-demand movies, they went for the lower-end cut and color, and they never, ever ordered anything without looking at the price.
After a while, the 400 channels they have (even though there is nothing on), the trendy haircut (that makes their ears stick out and nose look too big) and the “reasonably priced” chicken dinner (that makes them start to consider going vegetarian) stops satisfying their needs. “Comfortable” soon becomes “not enough.”
Before they know it, they find their eyes drifting to the bottom of the menu, where they discover the most forbidden words in the “comfortable” lexicon: (dramatic whisper) market price! And even if they’re curious, they’re too busy being comfortable to ask what the (dramatic whisper) market price actually is. First, because they know they can’t afford it. Second, they’re sparing themselves the embarrassment of the knowing look on the waiter’s face as they glumly order another chicken dinner after finding out that the (dramatic whisper) market price is $59 bucks (that better be one tasty scallop!). And the journey continues.
Once they focused on their goal, and committed to taking action to achieve that goal (perhaps they read a book, attended a seminar, or even read a blog!), they developed an intense driving hunger that set them on a path, an intercept course to financial freedom and abundance for themselves and for their loved ones.
A path that you’re still on and a goal that you’re getting closer and closer to each day.
Uhhh, we mean, a path THEY’RE on today and that THEY’RE getting closer and closer to (or do we?).
If you want to be comfortable, chances are you’ll never get rich. But if you want to be rich, chances are you’ll end up mighty comfortable. You get what you truly intend to get. If you want to get rich, your goal has to be rich. Not to have enough to pay the bills, and not just to have enough to be comfortable. Rich means rich!
Dramatically whisper with us: market price!
Your Peak Potentials Team
P.S. We’d love to hear from you! What are three things you can commit to right now that will set you on the path to financial freedom and abundance (One of them should be treating yourself to a market price entrée!)?