The “Easy” Sell
Imagine this scenario: You’re on your way to a meeting at a large company that’s interested in your ideas. You’re running late. You hurry through the lobby, race into the elevator only to discover that you’re face-to-face with one of the most important and influential decision makers in your field. It would take at least three meetings before you could even meet her in person. It’s just you and her and she’s getting off on the next floor. You’ve got literally 30 seconds. You turn to her and open your mouth to speak…
Does this scenario make you feel anxious or at ease?
For a lot of reasons, which won’t matter anymore after you read this, self-promotion can be a hard thing to do. We’ve all experienced the old “hard” sell and usually ended up walking away with a bad taste in our mouth or were pressured into something that gave us immediate buyer’s remorse (this is how we ended up with three blenders we didn’t really need).
The truth is that if you want to be rich, in every sense of the word, you have to embrace the art of the “easy” sell. Don’t mistake this for kicking back and waiting for others to discover you and your life-changing product or service. That will get you to the bottom of nowhere in a hurry. We’re referring to a living, breathing, eating, sleeping, walking, talking, never give up commitment to letting the world know how amazing you are! The “easy” sell is so easy because it’s in how you live your life.
You have to realize that if you want to get anywhere in life, especially if you want to get RICH, you have to start asking for it! To do that you have to promote your value with unending passion and enthusiasm! You need to be your own raving fan! When someone asks about your product or service, or even your ideas, you need to be 1,000,000% committed, excited, and certain about what you’re saying. In everything you do and every interaction you have, you’re broadcasting to the world that you have something incredible to offer.
A few things to think about when coming up with your “Easy” Sell:
1. We’ve all had past bad experiences in which we were promoted to inappropriately— a.k.a. the “hard” sell. Not taking no for an answer, constantly following up at inopportune moments. Be grateful for past bad experiences because there is always something to learn. Flip it around! If you were passionate and enthusiastic about your product or service, would you take no for an answer? Would you be following up and reaching out again and again? Would you make a “hard” sell?
2. You might have had a disempowering experience when you tried to sell something to someone and were totally rejected. Same deal! What did you learn from the experience? Maybe your dislike for promotion is attached to your fear of failure and rejection. You have to realize by now that the past does not necessarily equal the future.
3. When we were young and impressionable whippersnappers, many of us were told that it’s impolite to “toot one’s own horn.” We’re gonna break it down for you (Miss Manners —earmuffs please!). In the real world, when it comes to YOUR business and YOUR money, if you don’t toot your horn, nobody will. In fact, we strongly endorse that each and every day, you should be playing reveille at the top of your lungs! Try it! Broadcast your virtues and values every chance you get and see what comes rolling your way!
4. Something you should definitely avoid is ever feeling that promotion is beneath you. The only thing that’s ever going to be beneath you is the earth under your feet. Never sit around waiting for the phone to ring. Never wait for people to come to you.
Start Tootin’ that Horn,
Your Peak Potentials Team
Now it's your turn! What do you have to offer? Give us your most passionate and enthusiastic 30-second elevator pitch! We’d love to hear from you!



September 30, 2010 

















